Global Rebrand for Neopost
Bagneux, February 2, 2015 - Neopost, a global leader in mailing solutions and a major player in digital communications and shipping services, launched a global rebrand today. This move reflects Neopost’s new positioning in the digital world and ensures brand consistency across the entire organization.
New Look and Feel
The new logo, based on the letter “N” for Neopost, has been re-designed and reinvigorated for the era of multichannel communications. It visually suggests physical or digital mail, as well as the symbol for infinity. “This reflects our mission to create never-ending interactions by sending the right message, to the right person, via the right channel” explains Mr Thiery. Green has been chosen as the new Neopost color to evoke growth, harmony and safety. Growth, because Neopost is an evolving group. Harmony, because the brand is recognized for its human values. And safety, because Neopost’s customers have confidence in the brand, thanks to its many years of experience.
CBA, a branding agency based in Paris, partnered with Neopost on this project to explore the brand’s personality, identify its values and build a new brand story.
Denis Thiery, Chairman and Chief Executive Officer explains “this rebranding is aligned with our business strategy to develop mail-related activities and accelerate growth in digital communications and shipping solutions.”
Send. Receive. Connect.
This new slogan sums up Neopost’s vision of a rapidly changing world. It communicates the company’s role as a link creator that guides and supports organizations in how they send and receive communications and goods, helping them better connect with their customers. This desire to help people share and interact expresses Neopost’s commitment to developing hardware, software and services to enable people to work better together.
Putting People First
In an era where change is increasingly dependent on technology, Neopost believes that one thing remains unchanged: the real motor for success is people. Because it is people who help drive business forward. Neopost appreciates and nurtures the human side of business and thinks of its customers as individuals, not as organizations. It believes in creating partnerships in order to meet customers’ changing needs.
New Structure for Business Activities
The rebrand has enabled Neopost to explain to SMEs and large enterprises how its three major areas of activity are now organized:
- Neopost Mailing helps enterprises with all aspects of mail preparation, from filling envelopes and collating content to personalization and powww.
- Neopost Digital offers document management software and data quality solutions to ensure organizations deliver the right message to the right person via the right channel.
- Neopost Shipping helps enterprises streamline their shipping process with tracking solutions, updates on deliveries and status on inventory and equipment. Neopost ID, known for its shipping, delivery and tracking, has now changed its name to “Neopost Shipping.
The Group has an additional activity in certain countries:
- Neopost Graphics offers a range of finishing equipment that ensure endless printing possibilities – from booklet making, creasing and cutting, to folding, binding and coating